Globalization of Culture: The Value of Internet Access to Canadians
نویسندگان
چکیده
New communication technologies have created a global network that could erode national cultural boundaries and create a global consumer culture. Will US values eventually overwhelm peoples' sense of community and social solidarity? Because of proximity to the US, and a long history of exposure to US media, Canada provides an interesting foretaste. Current Canadian new media preferences may be indicative of what to expect elsewhere. To assess what might happen, we use a choice experiment survey to determine the contribution different types of Canadian and international Internet services make to the overall value of Internet access to Canadians.
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